About

Final Major Project

This project has been inspired by an exploration into the department store Selfridges. My research began when looking at Selfridges Social Media platform, window displays, in store displays, collaborations and events.

I particularly found interest in the collaborations, where Selfridges would become a pr company, in relation to promoting the brand or person they were working with. This would give their client great exposure as Selfridges is at the fore front of the fashion industry.

The findings of this could help me in future interests as it has provided me with great insight in to what needs to be considered when looking to collaborate.

In result of this, I decided to promote myself as a creative director and to begin, I found my first client to collaborate with, a new and upcoming designer, Georgia Jazz.

For this project I will have my own creative directing company, having clients who I work with to create promotion packages for their particular collection or designs.

I will contact companies providing the client with strategic public relations and exposure to the press, working mainly with new and upcoming designers, whether it is a collection of clothing, textiles, interior, food or beauty, to provide the client with an advertisement of their work and get them seen within the fashion industry.

Creating my own website will provide me with knowledge on how to promote myself as a company and show off my skills in creative directing. Including all clients and collaborators I work with.

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