Georgia Jazz
Evaluation
Georgia
Jazz is a graduate fashion designer working under her own name; she is currently
working for the company Visage as a new designer although plans on designing
and making a menswear range in the future. At the beginning I was set on
creating a press pack for Georgia as well as a fashion film however over time
and research I decided to do a look book and postcard only for this client as I
excel in photography, styling and art direction over film.
Georgia’s
collection is unisex therefore I had two
shoots to be undertaken, one male and one female I considered having them
together but decided on shooting the female on location and male in studio.
Deciding
on the location of the female shoot was up and down, I firstly wanted to do a
studio shoot with a female model to keep it quiet minimalistic however after
looking into locations I deciding on shooting in a gym in Manchester as I
thought the outcome would be more unique and different to the male shoot.
The
male shoot was always set to be shot in studio and to keep the clothes clinical
with an all white wall behind the model.
The
models chosen were Charlotte Pemberton and Jasper Lee, none are professional
models. Charlotte had a Sports Luxe look about her with long blonde hair and a
sporty physique. Jasper also had a sporty physique and was perfect for the
studio shoot having good cheekbones and light hair.
After
shooting I was extremely happy with the male model shoot, the quality of the
photographs is perfect for a look book and I had many photos to choose from as
seen below.
As
for the female shoot I was unhappy with most of the photographs as the gym
lighting was dull and as it was one room there was only a certain amount of
photographs I could take against the same backdrop however the photos chosen
and edited came out perfectly and worked well in the zine and my website.
In
terms of the zine and postcard I firstly printed the zine on A4 regular paper;
you can see an evaluation with photographs on this blog. After deciding to
re-print on A5 gloss paper and changing the layout of the zine the finished
results have come out faultlessly for this particular client.
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