Joanna Louise Kelly
My exploration into
collaborations and creative direction concludes with an identity for a future
aspiration of creating myself as a brand. My website serves as a significant
part of this, allowing me to present all my work online for companies and brands
to view at their leisure. This project has played a huge part in what I see as
a potential future career for myself, allowing me to gain important contacts
for future collaborations. Included in my work are photography, styling, and
art direction all of which I excel in, as well as this I have produced business
cards with signature branding and styled photographs in the hope that this will
make my brand instantly recognisable to the viewer.
In regards to my
collaborations, my first client Georgia Jazz was a pleasure to work with, her
collection is both distinctive and unique and I feel the photographs produced
reflect that.
The Lamberts Yard x Katie
Gillies project was incredible to shoot, the location was airy, with exposed
beams and brick walls, and the location, dancers, and Katie’s designs combined
to make the photographs inimitable.
Blue Rinse has always had
a particular brand identity, the vintage clothing pushes individuality.
Throughout working with them I enjoyed how freely I could put an outfit together
with little or no limitations. The photographs were taken around the city of
Leeds, I felt this location fitted best with the brand.
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