Client One

I will create a complete promotion package for this client, including a Look Book; which will be shot in the Cross Fit Gym with collaborators,

Laura Sweetingham - Videographer
Alicia Parker – makeup artist

A film will be made to advertise Georgia’s collection, showing off the details of the garments and movement by the models, running on the theme Sports Luxe, to relate back to Georgia’s inspiration for the collection; Vintage Sportswear. Music for the film will be provided by collaborator,

Tom Neatis - DJ

All branding will be included, with an evident Georgia Jazz font to place on all labels that will be produced for the garments and seen in the look book and film. This will provide the client with an identity, as when companies and the public see the finished look book and film they will then be automatically identified as Georgia’s.

Chosen Models for shoot:

PHA Model Management
Scott Worden
Height: 6’2
Eyes: Hazel
Hair: Brown
Shoe: 7

Charotte Pemberton
Height: 5’9.5
Eyes: Blue
Hair: Dark Blonde
Shoe: 6


Client placement:

Stylish, Sports Luxe, unisex collection

Age range: 18 - 40

Magazines to target:

- Vogue

- Another Mag

- Elle UK

- ID

- GQ

- Esquire

Companies to target:

- Selfridges

- ASOS

- Dover Street Market

- Urban Outfitters


Test Shoot: 

Styling ideas for client collection
I did a test shoot with the clients collection, to see how the clothes photographed and some styling and shot ideas.

Test shoot model:

\Laura Sweetingham

SHARE:

Labels: Collaborations